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"On ne lâche rien" saga

Aurélie Imbert at Citeo call me because she needed someone to be her right-hand woman as she started a new job at Citeo with a very small team. In the two years following our meeting I got to led the production of 11 TVC "3Gestes de tri", "Déchets abandonnés" and "C'est un emballage ou pas?") and the multi-channel communication plan that the TVC were part of.

CITEO "C'est un emballage ou pas?"
🥇 TOP/COM GRAND PRIX 2025 : GOLD
Catégorie : Consumer - Publicité TV/Cinéma
🥇 Grand Prix Stratégies de la Communication 2025 : GOLD
Catégorie : Communication d'entreprise et des collectivités territoriales - Communication ResponsableCITEO "Déchets abandonnés"
🥈Prix Nymphéas 2025 : SILVER
Catégorie : Ressources et Économie CirculaireCITEO "On ne lâche rien"
🥇 TOP/COM GRAND PRIX 2024 : GOLD
Catégorie : Consumer - Publicité TV/Cinéma
🥈 Prix Nymphéas 2024 : SILVER
Catégorie : Ressources et Économie Circulaire

• packshotmag's article for the launch of "C'est un emballage ou pas"

Ionos - Le chef

As Account manager for Ionos, I led the production of this award-winning TV campaign for the French market immediately after we won the pitch.

🏆 IONOS "Le Chef" - Prize List
1. Club des DA 2023 : 3rd Prize
Catégorie : Communication Film / Digital
2. CPS 2023 : Pépite de Bronze
3. Hit d'Or 2023 : HitTok de l'année

Disons Demain

Disons Demain was an historic account at Steve, I started heading the account as a freelance because my predecessor was leaving. I had the pleasure of following the pre/post production and go live of the "Coup de foudre Quai n°3" campaign. Although this TVC is particularly beautifully directed and crafted, my favourite thing about this account was the many sociological studies and datas that we had to work with to come up with the brand strategy each new year.

🥉 DISONSDEMAIN "Coup de foudre Quai n°3"
Effie France 2022 : Bronze
The Effie rewards the efficacy of an ad campaign accross time (2 years min)

• La Réclame article about the campaign

Calendrier des plaisirs

This project fell on my lap on a sunny october day.  It was a gift from another agency who had no time to work on it. There was a lot of challenges, no time, no money, a very difficult legislation that needed to be worked around.I was account manager, producer, junior strategist, legal assistant for this. Yet, when we saw our butt plug displayed in the Paris subway on a 4x3m poster, we knew we did good.

🏆 DORCEL "Le Calendrier des plaisirs"
Hit Parade CBNews 2023 : 2 Étoiles - Hit de Décembre

• CB News article on the campaign

• La Réclam article on the campaign

An encounter with greatness

Working almost two years on the Louis Vuitton account was a whirlwind of project. The brand always had something to say and we always had to push the limit of what was possible. We basically had to create a makeshift Twitch in April 2010 (twitch was launched in June 2011). As the sole project manager on the digital part of the campaign I had to work closely with the developers, they were 3 for this minisite, to be able to go live at the right date, in the right budget and with the highest level of digital craftsmanship.

• La Réclame article on this installement of the Journeys campaign

• Stratégie article on the campaign eco-system.

Store windows interactive advent calendar

My first foray into phygital. Back in 2011 it was more of a buzz word than a retail strategy pillar. Yet, the problem was the same as ever, how do we get people to go outside of their home to shop. We created a digital advent calendar on the beautiful windows of the Sony Store Paris. Each time the QR code was scanned the visitor would win something, from a DVD to a playstation, there was a lot on the line.

• Stratégie article on the camapaign